TOURBILLON - The whirlwind of the watch industry
TOURBILLON – the original Swiss watch magazine, “Swiss Made”, is the first and only Swiss consumer magazine to take up the increasingly recognizable interest in Swiss luxury wristwatches, especially mechanical watches in the top price segment:
the tourbillon’s, the supreme discipline of Swiss watchmaking, the new releases as well as proven classics of recent years. As well as watches with complications. These include watches with date and / or weekday display, power reserve display or second time zone. The more demanding, large complications include world clocks, chronographs, alarm clocks, clocks with striking mechanism, perpetual calendar and minute repeater.
The magazine, which has been published quarterly since 2005 in two languages – German and English – celebrates the subject of the UHR – not isolated like all competitors – but “The wristwatch is a complementary part of the lifestyle as in life”, says the founder and today’s brand ambassador Karl Heinz Nuber , “The wristwatch is a distinctive statement by women and men,” says Nuber. He was the first journalist to make the “watch” topic accessible to a broad public out of pure passion and real passion over 45 years ago and not as today’s so-called “journalists” as pure order writers of watch brands.
The TOURBILLON magazine is a special print medium in every respect. Handy in format, exceptional in quality, distinctive in editorial approach, consistently independent in journalism, creative in magazine layout, adequate in readership, unique in distribution, cost-efficient in price. Always in line with our claim that “only the best should be good enough for our readers and advertisers”.
The TOURBILLON magazine has established itself in the meantime and has itself become a valuable international luxury brand.
The TOURBILLON MAGAZINE is supported by the TOURBILLON BLOG by publishing up-to-date topics and insider information as well as by TOURBILLON TV with broadcasted main topics, initially via the YouTube Chanel, later via broadcasting in a monthly format.
There is a story about the cover: Michel Jordi was actually planned for the cover of the TOURBILLON edition. At a presentation of TOURBILLON magazine in the Richemont Group, you saw Michel Jordi on the cover of issue No. 1. The responsible media buyer immediately made me an unbeatable offer. “Claude-Daniel Proellochs fits the cover better,” he suggested to me credibly. I’m paid double if I cover Proellochs. My question on “And if not”? “Then you’re out of the Richemont group,” he replied. That was how the watch industry ticked even then.